About

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Alen Vukovic⎪Founder

Publisher, Analyst, Strategy Expert, Change Advisor

Alen combines expertise, empathy, and excellence in results with 20 years of experience. He holds a Master's degree in Organizational Development and a diploma in Business Administration. Alen is certified in nervous-system-informed communication techniques and is a passionate Vipassana meditation instructor. He has a proven track record as a leader and consultant, successfully guiding projects involving complex interactions among technology, efficiency, and change in manufacturing environments.

Connect with Alen over LinkedIn

My Story: Beyond Statistics

From Statistical Outlier to Clarity Catalyst

Born to Yugoslav guest workers in 1970s Germany, statistics gave me a mere 3-5% chance of higher education. My toolmaker father and cook mother raised our family with working-class immigrant values that would prove more potent than any prediction.

After repeating three school years and carrying the "foreigner" label, those already slim odds nearly disappeared. But what statistics failed to capture was the unwavering belief my parents had in me – a foundation that would completely transform my trajectory.


Breaking Barriers

I defied expectations by graduating with honors in business administration before earning my master's degree. As the first student with an immigrant background selected for the Siemens CEO's strategy unit, I began a journey that would lead me through leadership roles at global organizations.

My career path has led me from Siemens to Pfizer and eventually to Brose, where I served as Vice President of Human Resources, overseeing teams across the headquarters and 33 international plants. However, the most profound transformation in my professional life came not from advancement but from confronting a health crisis 2009.


The Turning Point

This unexpected challenge became my greatest teacher. I immersed myself in exploring inner presence and the nature of the mind, studying with renowned teachers such as Sayadaw U Tejaniya and later Thomas Hübl.

What emerged was not just mindfulness practice but also the development of an internal compass – accessing wisdom beyond typical thinking patterns. This practical insight transcends reactivity and opens doors to clarity that conventional approaches rarely reach.

These discoveries fundamentally reshaped my understanding of organizational change: Lasting transformation requires more than strategic planning and process optimization – it demands a nuanced understanding of human dynamics and our neurobiological responses to change.


From Personal Practice to Professional Purpose

Balancing this internal work while raising three sons with my wife revealed the true challenge: integrating deep presence into everyday demands. This lived experience inspired InsightRock, a platform designed to foster practical self-awareness, stability, and decision-making capabilities that are applicable in the real world of business and family life.


The Birth of Change Rock

In our era of information overload, clarity has become the ultimate currency. Change Rock emerged from my belief that meaningful transformation can only occur in the present moment.

I partner with organizations to cut through complexity, uncovering essential truths and designing change initiatives that achieve success both strategically and humanly.


The Missing Element

I have repeatedly observed that organizations rarely falter due to knowledge gaps; instead, they struggle with mishandling the human dimensions of change. Technical excellence alone cannot drive transformation. Connection, clarity, and the ability to engage people at all levels make the critical difference.


Integration as Innovation

Today, I combine decades of executive leadership with deeply-rooted presence practices. Each project has demonstrated that tools derived from this understanding of the mind not only create impact but also deliver measurable results that frequently surpass conventional leadership approaches.

The Mobilization Roadmap I developed for technological transformations embodies this integrated philosophy: Change takes root only when we engage people fully – mind, heart, and body.


Beyond Limitations

I've learned firsthand that background and statistics do not need to determine destiny. Every challenge contains within it the seeds of growth and possibility.

I am privileged to guide individuals and organizations toward sustainable prosperity that meets both current needs and the demands of future generations.

I welcome the opportunity to support your vision.
Warmly, Alen Vukovic

Sandra Bambek⎪Manager

Client Advocate

The good soul, heart, and mind of the back-office team, brings over 20 years of experience in managing a family with three sons and a husband on a career path. Excels in heartfelt communication with a strong understanding of human needs, concenrs, worries, and desires. Has a proven track record of championing the best telephone service metrics for 10 consecutive years in a team of more than 50 professional telephone operators.

Our Magnificent Expertise Collective

World-Class Experts

Our Magnificent Experts Collective brings together specialists from A to Z - from Analytics to Zenith Strategy. This team offers over two decades of experience deciphering unwritten rules across various industries. They uniquely combine deep empathy with proven strategic consulting and transformation management expertise. Our IT and AI experts navigate skillfully through the complexities of big data and digital transformation processes. With a profound understanding of human needs and business challenges, this collective creates tailored solutions that are technically brilliant and humanly accessible.

Discover how our Expertise-Empathy Balance™ can help you protect what made you successful while building pathways to what will make you exceptional. With deep Swabian roots and global reach, we deliver world-class solutions with local understanding.

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Change Rock Management Advisors and THE PRISM are proud brands of THE FRESH Corporate Growth & Change Atelier GmbH & Co. KG, a company registered in Ulm, Germany.

© 2025 Fresh Growth & Change Atelier GmbH & Co. KG. All content on the Change Rock website may be shared for non-commercial purposes. Any commercial use (such as seminars, workshops, training, publications, consulting services, and other commercial activities) requires written permission from Change Rock. The logo, design elements, and brand identity are protected by copyright. All rights reserved.

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